0,minimum-scale=1.0,maximum-scale=1.0" : "width=1100"' name='viewport'/> Education

Sunday, January 12, 2020

Venom, Myth And Medicine: India Fights Its Reputation As World Snakebite Capital

In March last year, Jeetu Gujjar was walking home after dusk, along an unlit road towards Ballabhgadh village in Rajasthan. He stepped on something and felt a piercing pain. Reaching home, he saw blood oozing from his toes, and two clear fang marks. He had been bitten by one of Asia’s most dangerous snakes, the Indian saw-scaled viper.
Common and highly venomous, saw-scaled vipers live in close proximity to people and are feared for their high-speed strikes. Over the next three days, Gujjar’s condition deteriorated, his body developing dark patches as blood poisoning took hold. All his helpless family could do was pray.
Gujjar’s uncle, Timan Singh, who worked for the nearby Bhopal facility of the Bombay Natural History Society in Madhya Pradesh, asked scientists there for help. After an online introduction to Priyanka Kadam, the founder of the Snakebite Healing and Education Society (She), it emerged that Gujjar could be saved. He was taken to a hospital in Jaipur, 200km from the village, and given snake anti-venom, supporting medicines and eight blood transfusions.
Six days later, Gujjar was well enough to go home. He went on to make a complete recovery. Yet he was one of the luckier cases. The 2011 snakebite mortality survey estimated annual snakebite casualties in India at 45,900, making it the death-by-snake capital of the world.
Snakes are found close to human habitations due to the abundance of rodents, their staple diet. India has roughly 300 snake species, of which 62 are venomous or semi-venomous. It is the “big four” – the spectacled cobra, common krait, Russell’s viper and saw-scaled viper – that cause the most fatalities.
Revered in India as a symbol of supernatural power, snakes are worshipped by some communities. These beliefs encourage people to trust faith healers and avoid medical treatment, often resulting in the death of the victim.
Kaluram, a farmer from the village of Khawa in Rajasthan, has lost three family members to snakebites. His mother, Prembai, was bitten by a cobra and died while going to the temple for faith healing. His sister, bitten while sleeping, also died en route to the temple. His grandmother, Kanidevi, was bitten by a snake when alone in the house and was dead by the time the family returned.
The four snakes that cause the most human fatalities in India are, clockwise from top left, the spectacled cobra, the common krait, the saw-scaled viper, and Russell’s viper. Photograph: Priyanka Kadam/She
“Snakebite is an accident, not a misfortune,” says Kadam, who created She, a self-funded platform connecting families, doctors and social activists, in response to a rise in the number of snakebite victims.
“The large number of snakebite death cases per annum in India occurs due to three main reasons: lack of adequate medical infrastructure, strong belief in myths, and lack of trained doctors,” says Soumya Sengupta, a schoolteacher from Bankura, West Bengal, who works with Bharatiya Bigyan O Yuktibadi Samiti, an NGO that works to dispel myths and dogmas.
In rural and remote areas of India, where medical facilities are far removed and transportation limited, the impact of snakebites is severe. Kadam calls snakebites the world’s “biggest man-animal conflict”.
In June 2017, the World Health Organization added snakebite to the list of neglected tropical diseases’. However, in India – despite 50,000 deaths a year and tens of thousands of survivors suffering disability and trauma – snakebite is not a health priority.
Education helps in creating awareness. It helped Bhola, a daily wage earner from Sahamsapur village in the Varanasi district of Uttar Pradesh, to survive. His daughter, Geeta Kumari, saved his life.
“I studied in school that the only cure for a venomous snakebite is snake anti-venom,” says Kumari. She stood firm against villagers who wanted to faith heal her father, insisting he received medical treatment.
Dr Dayal Bandhu Majumdar, an ophthalmologist who has trained more than 3,000 doctors in West Bengal in snakebite management, is a member of the She advisory board. He encourages victims to go to hospital early: “We have popularised the slogan ‘rule of 100’ for snakebite in West Bengal. [If you] infuse 100ml ASV within 100 minutes of a bite, the patient is 100% protected.”
Sengupta’s team create awareness through puppet shows in schools and villages, emphasising the need for medical treatment of snakebites.
Bites create a socio-economic problem. Most victims are aged 20-50, and are often a family’s sole breadwinner. A bite can mean loss of livelihood. Many victims borrow from money lenders for treatment; when unable to repay their debts, they can fall prey to bonded labour.
The rise in snakebites moved Priyanka Kadam, centre, to create her organisation, a self-funded platform connecting families, doctors and social activists. Photograph: Priyanka Kadam/SHE
A WhatsApp group devoted to snakebites and managed by Majumdar, Kadam and others counts 240 doctors and social activists among its members. Case details are shared to seek advice and record field experiences of success and failure. This makes it easier to share information with doctors at referral centres before the arrival of victims, speeding up treatment and saving lives.
Making anti-venom using regional venom banks is an urgent necessity. Kadam says snakebite victims have died in West Bengal even when anti-venom was administered.
“The efficacy of the current Indian anti-venom is questionable as the drug is made using venom procured from Irula Cooperative in Chennai, Tamil Nadu,” says Kadam.

J&K Academy To Preserve Gujjar History & Culture


J&K Academy To Preserve Gujjar History & Culture

Jammu, December 5 (Scoop News) – Jammu and Kashmir Academy of Art Culture and Languages has taken into hand three prestigious publication projects  to document the History, Culture and word-hoard used by this tribal community in India.
Dr. Javaid Rahi, Chief Editor and Head of Gojri wing of  Jammu and Kashmir  Academy while giving details, said  we have started  three innovative projects in Gojri language to preserve History and Culture of Gujjars. To preserve History of Gujjars, under one project ,  only this year we have published three books on History includes “Tarekh Shan-e-Gujjar” by Abdul Malik Chouhan, “Gujjar Tareekh o Saqafat”  by  Moulana Abdul Ghani Shashi Azhari and “Jammu Kashmir Ke Gujjar” by Prof. R P Khatana and we are vigorously working on publication of “Mukamal Gujjar Tareekh” by Rana Ali Hussan Chouhan in four volumes.
In order to document the word-hoard of Gojri language ,which is under threat of extinction,  the work  on Gojri-Gojri concise Dictionary ,  under second  project,  is  likely to complete during next month said  Dr. Rahi and added that this project was conceived and designed to give a variety word-hoards  to millions  of  Gujjars and non-Gujjars speakers of Gojri who resides  in  India, Pakistan ,Afghanistan and other parts of the world.

He said to widen the access to classic and modern languages ,under third projects which is underway,  dozens of  rare and greatest work of  English, Persian and Sanskrit are chosen to be rendered into Gojri, the third largest spoken language of Jammu and Kashmir .
He said that under this prestigious project some rare classics  have already been published  in Gojri language which include world famous works  like the autobiography of Mahatma Gandhi "My Experience with Truth", Mathnavi Moulana Rumi in Four Volumes,  "Gulistan-e-Saddi” Rubiyat-e-Umar Khayam, Karwan-e-Madina , Shakespeare’s Othello and King Lear, Translation of Five plays of Agha Hashar Kashmiri Sanskrit’s  Neelmat Puran .
“we are  also working on the project of  generation of high-quality translation tools such as dictionaries ,translator education; information dissemination; development of scientific and technical terminology in Gojri including promotion of machine translation and machine-aided translation” Dr Rahi said.

A Translation journal  in Gojri entitled “Sanjh” was started this year which will enrich Gojri through translations of various subjects, He said.

Besides 6 Sheeraza’s , Gojri Look Geet , Gojri Look Kahani, Paneeri, Shingran ka Geet, Gojri ka Lal, Qadawar, Maswdoo, Gujjar aur Gojri this year we have also published “Kuliyat-e-Rana Fazal” in two valumes  , Kalam-e-Zabheh Rajourvi and Safar Mahbtoon ka by Dr. Sabar Afaqi, Dr Rahi said. 

Film Review: The Dark History Of Northern-Indian Rebels Told In 'Sonchiriya'

If you can see past the gunfire and loose editing, there is an important social message to be told
Sonchiriya
Director: Abhishek Chaubey
Producer: RSVP Movies, Azure Entertainment
Cast: Sushant Singh Rajput, Manoj Bajpayee, Ashutosh Rana, Bhumi Pednekar, Ranvir Shorey
Rating: 3/5
This week there are two new Bollywood offerings vying for audience attention. Aside from the romcom Luka Chuppi there’s ­Sonchiriya, a drama that tells the story of a group of brigands who roamed the Chambal Valley in the 1970s.
The Chambal Valley is an area spread across the states of Madhya Pradesh, Rajasthan and Uttar Pradesh, where the names ­Phoolan Devi, Nirbhay Gujjar, and Man Singh, among others, are household to this day.
These bandits, on whom the film is based, were Robin Hood-type figures who were branded “rebels” and who ruled by the bullet until their own (inevitable) deaths.
Needless to say, director Abhishek Chaubey has made the film to tell a dark story on a subject that has barely been tackled on screen. He gets into the mindset of the rebels, who live by the caste prejudices that still exist. The accomplished director does well to explore these themes. However, the weight of the storyline and the lack of crisp editing make it hard for fans of even the artiest of cinema to lap up.
Bhumi Pednekar as Indumati Tomar in 'Sonchiriya'. Courtesy RSVPBhumi Pednekar as Indumati Tomar in 'Sonchiriya'. Courtesy RSVP
Chaubey has focused on portraying the real character of the brigands down to the dialect of the Bundeli language and shooting in Chambal in extreme temperatures with the entire cast and crew.
The film opens with “The Emergency”, announced by Indira Gandhi in 1975, as a response to corruption allegations against her government, and her loosening grip on power.
Sonchiriya looks at the way the rebels conducted themselves, their irrational way of thinking, balancing the battle of survival with exacting revenge on whistle-blowers and retaliating against oppression by higher castes. They had an aloofness, which was much-needed to protect themselves from both the law and their enemies, but they were able to bond as a gang and trust one another. In short, they could be ruthless, while still superstitious and God-fearing.
Manoj Bajpayee gives a convincing performance as gang leader Man Singh in the limited scenes he has in the film. His gang includes understudy Lakhna Singh (Sushant Singh Rajput) and deputy leader Vakil Singh (Ranvir Shorey). They are hunted down by police officer Virender Singh Gujjar, portrayed by Ashutosh Rana – a character that might be considered easy pickings compared to his previous roles. Indumati Tomar (Bhumi Pednekar) is the only woman in this ensemble of male bandits, and there is another gang led by a female rebel inspired by the infamous Phoolan Devi, on whom the award-winning 1994 movie Bandit Queen is based.
For Gujjar, the battle with the rebels is personal. Members of his clan have been killed by Man Singh’s outlaws, including children, something both Man Singh and Lakhna are plagued with guilt by – the superstitious pair worry about retribution for their sins.
The situations that develop, and the subtlety with which casteism and karma play out, is where Chaubey really succeeds, with a compelling script co-written with Sudip Sharma. However, in a nutshell, poor editing and too much gunfire make it a social message overdose over an intense 144 minutes.

Friday, January 10, 2020

Malayalam Graphic Novels Are Rooted In Kerala And Its Culture

Thakara, Pannimalathu, Premalekhanam, Kallan Pavithran, Koprachev and now Idivettu are all Malayalam graphic novels/comic books set in Kerala. “Since it is a story based in Kerala, it had to be in Malayalam,” says Tina Thomas, of Kochi-based storytelling and publishing house Kokaachi, of Idivettu, its first Malayalam comic book series, explaining why she chose to work with the language, even if it means only reaching a niche audience.
She is not alone. When Idivettu, the first of her eight book series, comes out in April, it will be one of a handful of graphic comic books in Malayalam. Tina confidence is rooted in the slowly growing, but loyal community of comic book readers. Exposed to new mediums of storytelling, via OTT platforms and social media, readers are increasingly looking beyond stories in just prose.
Graphic novels/comics are niche; working against the genre is the perception that illustrated stories are only for children. Highly stylised, the stories are essentially for a grown-up/young adult audience. The ones that spring from Kerala are hyper-local, dialect and relatable characters - mundu clad men in typical Kerala settings and women in set-mundu, beaches, coconut and jackfruit trees.
Some of the stories are original, and located in Kerala. Like Idivettu, the story of three thieves, written by Prateek Thomas, one of the founders of Kokaachi. The stories are of regular folk and some familiar stories such as Premalekhanam, based on Vaikom Mohammed Basheer’s story by KP Muraleedharan.
His first graphic novel Thakara, published by DC Books in 2014, was inspired by auteur Padmarajan’s eponymous film, made in 1979. Then, Muraleedharan, now a freelance animator, decided to retell Thakara in graphic novel format. “Padmarajan’s work is already there. I wanted to reinterpret the story, create a different mood,” says the Kayamkulam-based artist, who has worked with Toonz Animation in Thiruvananthapuram.
Making Idivettu
  • Kokaachi’s Idivettu is set in Kottayam, “it is the story of a kallan, a kalli and a perumkallan – all thieves. It has pulp, colour and is accessible. We are targeting an audience between 16 and 40 years of age,” says Tina. The team has a detailed marketing plan, since accessibility tends to become a problem when it comes to graphic novels/comics.
  • They intend to display it in places frequented by this demographic. Planning it as a series would keep interest and curiosity alive when the series is complete they intend to bring out an English translation. The dialogues are by Tina and Pratheek, art by Mohith O and the cover by Upamanyu Bhattacharyya.
  • He adds, “I wanted to retell it in terms of interpretation and characterisation. For instance Nedumudi Venu’s Chellappan asari, is very different in my version.” Thakara was serialised in 2013-14 and published in a Malayalam weekly magazine over three months, then published as a book.
    Joshy Benedict’s Pannimalathu and Koprachev too are rooted in Kerala, in ‘village stories’ as he calls them. Also a former employee of Toonz Animation, Joshy read graphic novels from France, Germany and other European countries, each unique and so experimental that he found them inspiring. When he created Pannimalathu he deliberately worked on finding an individual style. “I wanted to make it for myself. I didn’t think of publishing it,” Joshy says. In 2015 it was published online and he later decided, for posterity’s sake, to publish it in book form. Koprachev followed a couple of years later.
    Joshy approached a publishing house, with Pannimalathu in 2016, which put him on hold for a couple of years, since the market was not viable. He finally decided self-publish, in response to requests on his social media accounts. Since he prints only a few copies, on demand at a time, he has to use expensive digital printing which makes up for 60% of the selling price and leaves him with a profit margin of barely 40%. Yet, Joshy is not ready to give up, and plans another graphic novel. “Why? Out of passion. There is no other reason!” he explains.
    To tell a story
  • “People want to tell such stories. But how do we sell it and where?” asks Tina. With technology and a vibrant Indie comic scene there is no dearth of talent or ideas, but the issue is marketing. Since these are niche, the readership is limited making it unviable for publishers to take on.
  • Lack of awareness is a factor, “People are unfamiliar with this genre in Kerala. Also they don’t understand the prices, since these are thought of as comic books which they are not,” says Joshy.
  • The unfamiliarity percolates to the publishing industry for which the genre is not viable. However comic fests such as the recently concluded Indie Comix Fest (ICF) offer these creators the elusive platform to gauge interest and meet prospective consumers of their product. These books are priced from ₹150 upwards.
  • Joshy and Muraleedharan both draw each picture by hand, colouring them, using technology (Photoshop) only for page layout and printing requirements. Each artist has his or her own style, not all hand draw there are others who prefer to work with tablets and software.
    Comic collector Tony Davis says, of what draws him to these, “It is the familiarity of one’s own language, landscape, and culture - this is a huge factor. With these the reader base of graphic work increases drawing more people to it so that it is no longer limited to an urban demographic.” He however cautions against sticking to formulae such as mythology of fantasy. “The story has to be relatable. Content should be contemporary like vigilante-type stories, satire, or adventure. Sticking to the tried and tested such as mythology or fantasy is safe, but creators should take a risk.”
    The work that goes into a graphic comic is often more than a regular comic book, some compare these with films for their detailing and narrative style. The comic book format has great potential, says Muraleedharan, but he adds, “it is not considered mainstream and has not been acknowledged as a form of literature. There is more to this form than just pictures, it is interpretative and imaginative as it is art.”

    Cheaper Car Insurance Strategies For 2020 - Compare Rates Online

    Compare-autoinsurance.Org (https://compare-autoinsurance.Org/) announces a new blog post, "How To Make Car Insurance Rates Cheaper"
    LOS ANGELES (PRWEB) January 10, 2020
    Compare-autoinsurance.Org has launched a new blog post that explains how drivers can acquire cheaper car insurance.
    For more info and free car insurance quotes, please visit https://compare-autoinsurance.Org/how-to-make-car-insurance-rates-cheaper/
    Car insurance is mandatory for any driver that wants to legally drive in almost all states. However, in recent years the price of car insurance has increased significantly, and many drivers can't afford it anymore.
    To lower the price of car insurance, policyholders should follow the next tips:
  • Set higher deductible levels for comprehensive and collision coverage. Drivers can obtain cheaper car insurance if they agree to raise deductibles levels. A deductible is the amount of money a policyholder agrees to pay before the insurer steps in, in case the policyholder has to make a claim.
  • Qualify for the low-mileage discount. Policyholders that drive fewer miles than a certain amount, can be eligible for a low-mileage discount. Most car insurance companies offer low-mileage discounts that can be as high as 20%. It is important to ask the insurer about the threshold value for which you can qualify.
  • Purchase multiple policies from the same insurer. Usually, policyholders will bundle their car insurance with the homeowner's insurance. In some cases, a bundled policy can save as much as 20% of the insurance costs.
  • Improve the safety rating by installing extra safety and anti-theft devices. Car insurance companies can provide significant discounts to car owners that are willing to make their vehicles safer. In order to make their cars safer, policyholders can install approved rearview cameras, GPS tracking systems, immobilizers, airbags, blind-spot detectors, or various anti-theft devices.
  • Keep a clean driving record. Most insurance companies offer a good driver discount to those drivers that didn't accumulate any traffic ticket or were involved in a car accident in a certain number of years. Many insurance companies will offer this discount after three years of clean driving, while other insurers will wait even five years to apply this premiums reduction.
  • Pay for the whole policy up front. Drivers that choose to pay for the full coverage upfront can save as much as 10% from the price of insurance.
  • For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.Org/
    Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

    Home Sleep Apnea Testing Devices Market Value To Hit USD 1.4 Bn By 2025: Global Market Insights, Inc.

    Major home sleep apnea testing devices market players include Itamar Medical, Koninklijke Philips, Natus Medical, Nox Medical, ResMed, SOMNOmedics GmbH and SleepMed among others.

    Selbyville, Delaware, Nov. 26, 2019 (GLOBE NEWSWIRE) --

    According to latest report “Home Sleep Apnea Testing Devices Market by Portability (Portable Devices, Stationary Devices), Structure (Wired Devices, Non-wired Devices), Device Type (Type 1, Type 2, Type 3, Type 4), Regional Outlook, Price Trends, Competitive Market Share & Forecast 2025”, by Global Market Insights, Inc., the market valuation of home sleep apnea testing devices will cross $1.4 billion by 2025. Rising number of people suffering from sleep apnea disorders will majorly drive the home sleep apnea testing devices market revenue over the projected timeframe.

    Some major findings of the home sleep apnea testing devices market report include:

    Increase in number of sleep centers across the globe will act as a high impact rendering factor in the market growth.
    Growing prevalence of obstructive sleep apnea (OSA), large number of undiagnosed patient population and favorable reimbursement scenario will further propel the demand for home sleep apnea testing devices.
    Major industry players in the home sleep apnea testing devices market include Itamar Medical, Koninklijke Philips, Natus Medical, Nox Medical, ResMed, SOMNOmedics GmbH and SleepMed among others.
    The industry players are implementing several strategies such as mergers, acquisitions, new product launches, partnerships and collaborations in order to increase their revenue and strengthen market position.
    Request for a sample of this research report @ https://www.Gminsights.Com/request-sample/detail/4439

    Obstructive sleep apnea (OSA) is defined as a complete or partial collapse of the airway resulting in decreased oxygen saturation and arousal from sleep. As per the World Health Organization (WHO), the global prevalence of sleep apnea has increased ten times from around 100 million in 2007 to nearly 1 billion in the year 2019. Surge in number of people suffering from sleep apnea disorder across the globe will augment the adoption rate of home sleep apnea testing devices thereby, boosting the industry expansion.

    Preference for home sleep apnea testing is increasing over the last few years. Previously, the obstructive sleep apnea (OSA) could only be diagnosed by in-laboratory polysomnography sleep study. However, introduction to home sleep apnea tests, has resulted in increased patient comfort and convenience. Additionally, the cost of home sleep apnea testing is quite less as compared to the in-laboratory sleep apnea testing. Aforementioned factors will thus accelerate the home sleep apnea testing devices market progress.

    On the basis of portability, the home sleep apnea testing devices market is segmented into portable and stationary devices. The portable home sleep apnea test devices market held the maximum share of over 80% in the year 2018.  Segment growth is attributed to increase in demand for portable testing devices that offer enhanced diagnostic performance, reliability and satisfaction to both, the patients and healthcare professionals. Furthermore, portable devices provide certain advantages such as reduced time, minimum cleaning as well as easy preparation or handling before and after patient use. Moreover, it generates fully digitalized reports within few minutes resulting in enhanced workflow efficiency and treatment turnaround. Such factors will play a significant role in propelling the market demand in the near future.

    Make an Inquiry for purchasing this report @ https://www.Gminsights.Com/inquiry-before-buying/4439

    Based on structure, the market is bifurcated into wired and non-wired devices. The non-wired home sleep apnea testing devices market is estimated to expand at a CAGR of 14.5% over the projected time period. Certain advantages offered by non-wired devices such as cost-effectiveness, ease of use and comfortable wearing in any sleep position during the night sleep study, will increase its adoption over the coming years. Additionally, non-wired home sleep apnea test devices have advanced in-built biosensors that improve patient comfort. Thus, aforementioned advantages associated with the non-wired devices will surge the adoption of these testing devices thereby, fostering the business growth.

    On the basis of device type, the market is segment as type 1, type 2, type 3 and type 4 devices. The type 3 home sleep apnea testing devices segment was valued around USD 310 million in the year 2018 and is estimated to show significant growth during the forecast period. Lower cost of type 3 devices as compared to polysomnography (PSG) devices, high effectiveness and efficiency in diagnosis of obstructive sleep apnea renders high growth potential in the foreseeable future. The type 3 devices are the most commonly used home sleep apnea test devices, that monitor several channels such as ECG or heart rate, oxygen saturation as well as2 channels of respiratory movement and airflow. Surge in demand for type 3 home sleep apnea testing devices will thus spur market size during the forthcoming years.

    Story continues

    Canada home sleep apnea testing devices market share is estimated to witness more than 19% CAGR over the analysis period. As per the recent study conducted by the Public Health Agency of Canada, currently over 5.5 million Canadian adults are either suffering or are at very high risk of developing sleep apnea disorder in the future. In addition, around 80% of the sleep apnea patient population is estimated to be undiagnosed till date. Hence, growing prevalence of obstructive sleep apnea and large number of undiagnosed patient population in the country will serve as high impact rendering factors in the home sleep apnea testing devices industry growth.

    Browse key industry insights spread across 200 pages with 468 market data tables & 15 figures & charts from the report, “Home Sleep Apnea Testing Devices Market 2019–2025” in detail along with the table of contents:

    https://www.Gminsights.Com/industry-analysis/home-sleep-apnea-testing-devices-market

    Table of Contents (ToC) of the report:

    Chapter 3.    Home Sleep Apnea Testing Devices Market Insights

    3.1. Industry segmentation

    3.2. Industry landscape, 2014 – 2025

    3.3. Industry impact forces

    3.3.1.  Growth drivers

    3.3.1.1. Increase in number of people suffering from sleep apnea disorder

    3.3.1.2.  Rising awareness among people regarding home sleep apnea tests

    3.3.1.3. Favorable reimbursement policies for sleep apnea devices in developed countries

    3.3.2.  Industry pitfalls & challenges

    3.3.2.1. High cost in developing countries

    3.3.2.2.    Stringent regulations

    3.4. Growth potential analysis

    3.4.1.  By portability

    3.4.2.  By structure

    3.4.3.  By device type

    3.5. Regulatory landscape

    3.6. Technology landscape

    3.7. Reimbursement scenario

    3.8. Porter’s analysis

    3.9. Competitive landscape, 2018

    3.9.1.  Business overview

    3.9.2.  Revenue analysis

    3.9.3.  Product landscape

    3.9.4.  Strategy dashboard

    3.10.  PESTEL analysis

    Browse Complete Table of Contents (ToC) @

    https://www.Gminsights.Com/toc/detail/home-sleep-apnea-testing-devices-market

    About Global Market Insights

    Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

    How A 32-year-old Turned A High School Yearbook Idea Into A $3.2 Billion Business

    SYDNEY — It's one thing to start a company. It's quite another to start one that competes with tech titans like Microsoft and Adobe.
    But that's exactly what Australian entrepreneur Melanie Perkins did when she built a design product to rival the tech giants.
    "Our goal was to take the entire design ecosystem, integrate it into one page, and then make it accessible to the whole world," said Perkins.
    Perkins is the 32-year-old co-founder and CEO of Canva, a free-to-use, online design platform.
    The young founder started the company in Australia in 2013 in a bid to make design accessible to all — be it for logos, business cards or presentations. Within five years, she made headlines as one of tech's youngest female CEOs, at just 30.
    Two years on, the Sydney-headquartered company is now worth $3.2 billion, giving Perkins and her co-founder and now- fiance, Cliff Obrecht, an estimated personal fortune of $900 million. And to think, it all started with a high school yearbook business.
    Canva for Enterprise
    Canva
    A teenage dream
    Perkins was just 19 when she was first struck by the idea. It was 2006 and she and Obrecht were studying at university in Perth.
    The teen would earn a little income on the side by teaching other students design programs. But students found the platforms offered by the likes of Microsoft and Adobe "crazy hard" and she felt there must be a better way.
    "People would have to spend an entire semester learning where the buttons were, and that seemed completely ridiculous," Perkins told CNBC Make It. "I thought that in the future it was all going to be online and collaborative and much, much simpler than these really hard tools."
    So she and Obrecht set to work making that vision a reality.
    Starting small
    With few resources and little business experience behind them, the couple started small and created an online school yearbook design business, Fusion Books, to test out their idea.
    They launched a website for students to "collaborate and design their profile pages and articles." The pair would then print the yearbooks and deliver them to schools across Australia.
    Melanie Perkins and her boyfriend Cliff Obrecht in Perkins' mother's living room in Perth, Australia in 2010.
    Canva
    "My mum's living room became my office, and my boyfriend became my business partner, and we started enabling schools to create their yearbooks really, really simply," explained Perkins.
    The business was a success, and remains active today. But for Perkins, it was just the first step in what she called her "crazy, big dream" for a one-stop-shop design site — so she began chasing investors.
    Pitching to Silicon Valley
    A few years later in 2010, while at a conference in Perth, Perkins received her first big break.
    A chance encounter with Silicon Valley investor Bill Tai saw him invite Perkins to San Francisco to pitch her idea. Just hours later, the legendary venture capitalist, clearly impressed, was connecting her with his contacts.
    "I thought that he didn't really like what I had to say. He was on his phone, and I thought that meant he wasn't really engaged in what I had to say about the future of publishing," Perkins recalled.
    "But then I got home and realized that he was actually introducing me to a few people."
    Making waves
    Building new relationships with Silicon Valley was far from plain sailing, Perkins soon discovered.
    Tai, an avid kitesurfer, was keen for Perkins and Obrecht to get networking at MaiTai, his unique retreat for investors and kitesurfing enthusiasts. So she had to pick up the sport — fast!
    "Every time he (Tai) would say how was my business going, he'd also be like 'how's your kitesurfing going?'" Perkins recalled.
    "I had not done it before — and, to be honest, it's not something that I would normally, naturally try," she said.
    "But yeah, decided to give it a go because when you don't have any connections, you don't have any network, you just kind of have to wedge your foot in the door and wiggle it all the way through."
    Canva co-founders Cliff Obrecht, Melanie Perkins and Cameron Adams.
    Canva
    Growing the team
    The new skill served her well. Before long, the young couple was winning over major investors and building out Canva's design platform with a fast-growing team of tech engineers.
    But it was in 2012 that the business began in earnest. With the help of their tech advisor and the co-founder of Google Maps, Lars Rasmussen, Perkins and Obrecht found a tech co-founder in Cameron Adams and a tech developer in Dave Hearnden.
    Months later, at the close of their first funding round, the company was oversubscribed. That initial $1.5 million investment was even matched by the Australian government in a bid to keep the company on Aussie shores.
    The following year, the site went live, allowing subscribers to create a variety of online designs for free.
    A design for the future
    Today, Canva has helped create close to 2 billion designs in 190 countries and won celebrity backing from the likes of Owen Wilson and Woody Harrelson.
    In October 2019, an $85 million funding round led by Silicon Valley investor Mary Meeker's Bond Capital gave the company a valuation of $3.2 billion.
    Perkins said she plans to use the additional funding to expand the team of 700 across Sydney, Beijing and Manila, while also building out the company's paid services, Canva Pro and Canva for Enterprise.
    Canva's Sydney office in 2018
    Canva
    That strategy will bring Perkins the closest she's come yet to competing directly with the professional design tools created by tech giants like Microsoft and Adobe.
    But with 85% of Fortune 500 companies already using her platform, the young founder says she's up for the challenge.

    Compitition Raavan DJ vs parshuram DJ

    Watch on YouTube here: Compitition Raavan DJ vs parshuram DJ Via https://www.youtube.com/channel/UCcZImr64sN4bR4BB_JA82vg/videos

    Thanks you